The Kick of Destiny 2. Key art illustration for Fanduel’s Super Bowl marketing campaign featuring Rob Gronkowski, Carl Weathers, and John Cena . 

The cast got bigger the stakes got higher and the art needed to reflect that. A determined Gronk set on reclaiming his…wait for it… Destiny. 

I said last year that working on a campaign for the Super Bowl was a apex goal of mine so to be asked back for a second year only tops that. It was a lot of hard work, but a true joy to work with the incredible team at Wieden & Kennedy to bring the story to life. 

If you’re around New York, im told there may be some billboards in the midtown vicinity, but no doubt you’ll catch these activations online and elsewhere as we head towards the big game.

Vegas bound baby!